{"id":5554,"date":"2024-05-01T13:04:00","date_gmt":"2024-05-01T12:04:00","guid":{"rendered":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/?p=5554"},"modified":"2025-09-13T13:40:00","modified_gmt":"2025-09-13T12:40:00","slug":"what-nbf-approval-means-for-you","status":"publish","type":"post","link":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/","title":{"rendered":"What is the NBF?"},"content":{"rendered":"\n<p>The National Bed Federation (NBF) is the UK&#8217;s leading trade association for the bed industry, dedicated to protecting consumers and maintaining the highest standards of quality and safety. Founded to ensure every bed and mattress meets rigorous British standards, the NBF independently tests and approves products for safety, quality, and honest labeling. When you see &#8220;Approved by the National Bed Federation (NBF) ensuring it has been manufactured to the highest UK standards&#8221; listed on our products, you know you&#8217;re buying a product that has been thoroughly tested for fire safety and comes with accurate product descriptions  giving you complete peace of mind in your purchase.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What NBF Approval Means for You<\/h2>\n\n\n\n<p>When you see the NBF mark on a bed or mattress, you can be certain that<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Safety First<\/strong> &#8211; Every product has passed strict flammability tests to keep you and your family safe<\/li>\n\n\n\n<li><strong>Quality Assured<\/strong> &#8211; Independent audits ensure only the cleanest, highest-quality fillings are used<\/li>\n\n\n\n<li><strong>Honest Descriptions<\/strong> &#8211; What we tell you about the product is accurate and verified<\/li>\n\n\n\n<li><strong>Ethical Manufacturing<\/strong> &#8211; The bed is made by a manufacturer committed to responsible business practices<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Choose an NBF Retail Champion?<\/h2>\n\n\n\n<p>As an NBF Retail Champion, Land of Beds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stocks at least 50% of our beds from NBF-accredited manufacturers<\/li>\n\n\n\n<li>Employs staff trained in NBF standards and sleep expertise<\/li>\n\n\n\n<li>Follows strict guidelines for customer service and product knowledge<\/li>\n\n\n\n<li>Undergoes regular assessments to maintain our champion status<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Peace of Mind<\/h2>\n\n\n\n<p>When you shop with us, you&#8217;re not just buying a bed \u2013 you&#8217;re investing in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guaranteed quality<\/strong> from Britain&#8217;s most trusted bed manufacturers<\/li>\n\n\n\n<li><strong>Expert advice<\/strong> from NBF-trained sleep specialists<\/li>\n\n\n\n<li><strong>Complete transparency<\/strong> about every product we sell<\/li>\n\n\n\n<li><strong>Ongoing support<\/strong> from a retailer committed to your sleep health<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">NBF approved brands stocked at Land of Beds<\/h2>\n\n\n\n<p><strong>NBF Member Brands Stocked by Land of Beds:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Airsprung<\/li>\n\n\n\n<li>Breasley<\/li>\n\n\n\n<li>Dormeo<\/li>\n\n\n\n<li>Dunlopillo<\/li>\n\n\n\n<li>Duvalay<\/li>\n\n\n\n<li>Emma<\/li>\n\n\n\n<li>Fine Bedding Company<\/li>\n\n\n\n<li>Gainsborough<\/li>\n\n\n\n<li>Harrison Spinks<\/li>\n\n\n\n<li>Healthbeds<\/li>\n\n\n\n<li>Highgrove Beds<\/li>\n\n\n\n<li>Hypnos<\/li>\n\n\n\n<li>JAY-BE<\/li>\n\n\n\n<li>Komfi<\/li>\n\n\n\n<li>Millbrook<\/li>\n\n\n\n<li>Purecare<\/li>\n\n\n\n<li>Relyon<\/li>\n\n\n\n<li>Rest Assured<\/li>\n\n\n\n<li>Sealy<\/li>\n\n\n\n<li>Silentnight<\/li>\n\n\n\n<li>Simba<\/li>\n\n\n\n<li>Sleepeezee<\/li>\n\n\n\n<li>Vispring<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Promise to You<\/h2>\n\n\n\n<p>Our trained bed experts want to help you find the perfect bed tailored to your unique sleep needs. They&#8217;ll spend time listening to your sleep requirements, budget, and personal preferences, then recommend products that truly fit your needs. Being independent, we&#8217;re not tied to any single brand &#8211; so you can be confident our recommendations are based purely on what you&#8217;re looking for, not what we need to sell.<\/p>\n\n\n\n<p><em>Ask our team about <a href=\"https:\/\/www.bedfed.org.uk\/nbf-launches-retail-champions-scheme\/\">NBF <\/a>standards. We&#8217;re proud to explain how they protect your purchase.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Watch our quick NBF explainer video here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"848\" style=\"aspect-ratio: 480 \/ 848;\" width=\"480\" controls src=\"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2024\/05\/NBF-video.mp4\"><\/video><figcaption class=\"wp-element-caption\">NBF Approved &#8211; What it means for you as a customer<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The National Bed Federation (NBF) is the UK&#8217;s leading trade association for the bed industry, dedicated to protecting consumers and maintaining the highest standards of quality and safety. Founded to ensure every bed and mattress meets rigorous British standards, the NBF independently tests and approves products for safety, quality, and honest labeling. When you see [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[45,16],"class_list":["post-5554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buying-guides","tag-advice-2","tag-sleep"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is the NBF? | Best Fr<\/title>\n<meta name=\"description\" content=\"Land of Beds is a proud NBF Retail Champion, meaning guaranteed quality, safety-tested beds, and expert advice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the NBF?\" \/>\n<meta property=\"og:description\" content=\"Land of Beds is a proud NBF Retail Champion, meaning guaranteed quality, safety-tested beds, and expert advice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Fr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LoBSocial\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-01T12:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-13T12:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2025\/07\/Official_NBF_Retail_Champion_Promo_graphic_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Judith Ackers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LandofBeds\" \/>\n<meta name=\"twitter:site\" content=\"@LandofBeds\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Judith Ackers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/\"},\"author\":{\"name\":\"Judith Ackers\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#\\\/schema\\\/person\\\/7cc0d00761e8a364c39aaf62728de7f7\"},\"headline\":\"What is the NBF?\",\"datePublished\":\"2024-05-01T12:04:00+00:00\",\"dateModified\":\"2025-09-13T12:40:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Official_NBF_Retail_Champion_Promo_graphic_1.png\",\"keywords\":[\"#advice\",\"#sleep\"],\"articleSection\":[\"Buying Guides\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/\",\"url\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/\",\"name\":\"What is the NBF? | Best Fr\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Official_NBF_Retail_Champion_Promo_graphic_1.png\",\"datePublished\":\"2024-05-01T12:04:00+00:00\",\"dateModified\":\"2025-09-13T12:40:00+00:00\",\"description\":\"Land of Beds is a proud NBF Retail Champion, meaning guaranteed quality, safety-tested beds, and expert advice.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Official_NBF_Retail_Champion_Promo_graphic_1.png\",\"contentUrl\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Official_NBF_Retail_Champion_Promo_graphic_1.png\",\"width\":1080,\"height\":608},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/buying-guides\\\/what-nbf-approval-means-for-you\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the NBF?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#website\",\"url\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/\",\"name\":\"Best Fr\",\"description\":\" Upholstered with drawer storage\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#organization\",\"name\":\"Land of Beds\",\"url\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Land-of-Beds-logo-icon.png\",\"contentUrl\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Land-of-Beds-logo-icon.png\",\"width\":1206,\"height\":1206,\"caption\":\"Land of Beds\"},\"image\":{\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LoBSocial\\\/\",\"https:\\\/\\\/x.com\\\/LandofBeds\",\"https:\\\/\\\/www.instagram.com\\\/land_of_beds\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/landofbeds\\\/\",\"https:\\\/\\\/www.pinterest.co.uk\\\/TheLandOfBeds\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/LandofbedsCoUk\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.landofbeds.co.uk\\\/help-and-advice\\\/#\\\/schema\\\/person\\\/7cc0d00761e8a364c39aaf62728de7f7\",\"name\":\"Judith Ackers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a42f53c7a7d7629e3cc183d8d1e5c5366e153b4bdf6f8f84f0c316da05a2aa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a42f53c7a7d7629e3cc183d8d1e5c5366e153b4bdf6f8f84f0c316da05a2aa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a42f53c7a7d7629e3cc183d8d1e5c5366e153b4bdf6f8f84f0c316da05a2aa9?s=96&d=mm&r=g\",\"caption\":\"Judith Ackers\"},\"description\":\"With a strong background in psychology, special educational needs, education, and neuroscience, Judith combines her experience as a former primary school headteacher with her role as a mother of three. Her professional and personal insight allows her to explore the many ways sleep impacts people of all ages \u2013 from childhood development and learning to adult health and emotional well-being. About Judith Education and Early Career Judith\u2019s passion for helping others \u2013 particularly children and individuals with special needs \u2013 led her to pursue a dual honours degree in psychology and conductive education at Keele University. Conductive education, which blends neuroscience with hands-on learning techniques, sparked Judith\u2019s interest in the connection between sleep and brain development. Through her work in schools, she saw firsthand how poor sleep affected children\u2019s emotional resilience, behaviour, and academic performance. These experiences solidified her belief that quality sleep is a foundation for both learning and lifelong well-being. Connecting Science with Everyday Sleep Judith is passionate about making the science of sleep accessible and practical. Whether she\u2019s helping parents improve their child\u2019s bedtime routine, advising adults on the best products for better rest, or exploring how diet and lifestyle affect sleep quality, her advice is grounded in both research and real-life experience. Judith writes about all aspects of sleep for Land of Beds \u2013 from buying guides and sleep product reviews to evidence-based tips for improving sleep hygiene and creating healthy night time habits.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/judith-ackers-650446249\\\/\"],\"gender\":\"Female\",\"award\":[\"BSc in Psychology and Conductive Education. QTS.\"],\"knowsLanguage\":[\"English\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is the NBF? | Best Fr","description":"Land of Beds is a proud NBF Retail Champion, meaning guaranteed quality, safety-tested beds, and expert advice.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/","og_locale":"en_GB","og_type":"article","og_title":"What is the NBF?","og_description":"Land of Beds is a proud NBF Retail Champion, meaning guaranteed quality, safety-tested beds, and expert advice.","og_url":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/","og_site_name":"Best Fr","article_publisher":"https:\/\/www.facebook.com\/LoBSocial\/","article_published_time":"2024-05-01T12:04:00+00:00","article_modified_time":"2025-09-13T12:40:00+00:00","og_image":[{"width":1080,"height":608,"url":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2025\/07\/Official_NBF_Retail_Champion_Promo_graphic_1.png","type":"image\/png"}],"author":"Judith Ackers","twitter_card":"summary_large_image","twitter_creator":"@LandofBeds","twitter_site":"@LandofBeds","twitter_misc":{"Written by":"Judith Ackers","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/#article","isPartOf":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/"},"author":{"name":"Judith Ackers","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#\/schema\/person\/7cc0d00761e8a364c39aaf62728de7f7"},"headline":"What is the NBF?","datePublished":"2024-05-01T12:04:00+00:00","dateModified":"2025-09-13T12:40:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/"},"wordCount":447,"publisher":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#organization"},"image":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2025\/07\/Official_NBF_Retail_Champion_Promo_graphic_1.png","keywords":["#advice","#sleep"],"articleSection":["Buying Guides"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/","url":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/","name":"What is the NBF? | Best Fr","isPartOf":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/#primaryimage"},"image":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2025\/07\/Official_NBF_Retail_Champion_Promo_graphic_1.png","datePublished":"2024-05-01T12:04:00+00:00","dateModified":"2025-09-13T12:40:00+00:00","description":"Land of Beds is a proud NBF Retail Champion, meaning guaranteed quality, safety-tested beds, and expert advice.","breadcrumb":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/#primaryimage","url":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2025\/07\/Official_NBF_Retail_Champion_Promo_graphic_1.png","contentUrl":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2025\/07\/Official_NBF_Retail_Champion_Promo_graphic_1.png","width":1080,"height":608},{"@type":"BreadcrumbList","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/buying-guides\/what-nbf-approval-means-for-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/"},{"@type":"ListItem","position":2,"name":"What is the NBF?"}]},{"@type":"WebSite","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#website","url":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/","name":"Best Fr","description":" Upholstered with drawer storage","publisher":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#organization","name":"Land of Beds","url":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#\/schema\/logo\/image\/","url":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2023\/03\/Land-of-Beds-logo-icon.png","contentUrl":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-content\/uploads\/2023\/03\/Land-of-Beds-logo-icon.png","width":1206,"height":1206,"caption":"Land of Beds"},"image":{"@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LoBSocial\/","https:\/\/x.com\/LandofBeds","https:\/\/www.instagram.com\/land_of_beds\/","https:\/\/www.linkedin.com\/company\/landofbeds\/","https:\/\/www.pinterest.co.uk\/TheLandOfBeds\/","https:\/\/www.youtube.com\/c\/LandofbedsCoUk"]},{"@type":"Person","@id":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/#\/schema\/person\/7cc0d00761e8a364c39aaf62728de7f7","name":"Judith Ackers","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1a42f53c7a7d7629e3cc183d8d1e5c5366e153b4bdf6f8f84f0c316da05a2aa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1a42f53c7a7d7629e3cc183d8d1e5c5366e153b4bdf6f8f84f0c316da05a2aa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a42f53c7a7d7629e3cc183d8d1e5c5366e153b4bdf6f8f84f0c316da05a2aa9?s=96&d=mm&r=g","caption":"Judith Ackers"},"description":"With a strong background in psychology, special educational needs, education, and neuroscience, Judith combines her experience as a former primary school headteacher with her role as a mother of three. Her professional and personal insight allows her to explore the many ways sleep impacts people of all ages \u2013 from childhood development and learning to adult health and emotional well-being. About Judith Education and Early Career Judith\u2019s passion for helping others \u2013 particularly children and individuals with special needs \u2013 led her to pursue a dual honours degree in psychology and conductive education at Keele University. Conductive education, which blends neuroscience with hands-on learning techniques, sparked Judith\u2019s interest in the connection between sleep and brain development. Through her work in schools, she saw firsthand how poor sleep affected children\u2019s emotional resilience, behaviour, and academic performance. These experiences solidified her belief that quality sleep is a foundation for both learning and lifelong well-being. Connecting Science with Everyday Sleep Judith is passionate about making the science of sleep accessible and practical. Whether she\u2019s helping parents improve their child\u2019s bedtime routine, advising adults on the best products for better rest, or exploring how diet and lifestyle affect sleep quality, her advice is grounded in both research and real-life experience. Judith writes about all aspects of sleep for Land of Beds \u2013 from buying guides and sleep product reviews to evidence-based tips for improving sleep hygiene and creating healthy night time habits.","sameAs":["https:\/\/www.linkedin.com\/in\/judith-ackers-650446249\/"],"gender":"Female","award":["BSc in Psychology and Conductive Education. QTS."],"knowsLanguage":["English"]}]}},"_links":{"self":[{"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/posts\/5554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/comments?post=5554"}],"version-history":[{"count":4,"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/posts\/5554\/revisions"}],"predecessor-version":[{"id":5794,"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/posts\/5554\/revisions\/5794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/media\/5546"}],"wp:attachment":[{"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/media?parent=5554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/categories?post=5554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.landofbeds.co.uk\/help-and-advice\/wp-json\/wp\/v2\/tags?post=5554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}