We’ve got some very exciting news to share…
Land of Beds has been shortlisted as a finalist for Online Bed Retailer of the Year at the 2026 National Bed Federation (NBF) Bed Industry Awards.
It’s a moment we’re incredibly proud of.
The National Bed Federation (NBF) represents the UK bed industry, and its annual Bed Industry Awards celebrate retailers setting the standard for customer experience, product choice and service. To be recognised alongside some of the UK’s leading bed retailers is a huge honour, and one we’re absolutely delighted to celebrate with our customers.
A Proud Milestone
After more than 50 years of helping people sleep better, it’s wonderful to see the work of our team recognised by one of the most respected organisations in our industry. This nomination celebrates not only our online experience, but also the people, expertise and customer care that have been at the heart of Land of Beds since 1974.
A Proud Moment for Our Family Business
If you’ve followed Land of Beds for a while, you’ll know that we’re a little obsessed with helping people get a better night’s sleep.
That’s been our focus ever since Harold Murray founded Land of Beds in 1974.
Today, we’re proud to be a third-generation family business, and while plenty has changed over the last five decades, the values that shaped the company from day one remain exactly the same.
More Than 50 Years of Helping People Sleep Better
We believe buying a new bed or mattress should feel exciting, not overwhelming. Whether you’re browsing online with a cup of tea, visiting one of our showrooms or picking up the phone for some advice, our aim has always been to make finding the right mattress feel a little easier.
That’s why this nomination means so much.
It isn’t just recognition for our website. It reflects every conversation we’ve had with customers, every delivery we’ve made, every product we’ve carefully chosen and every member of our team who works hard to help people sleep better.
“To be recognised as a finalist by the NBF is a real honour, especially given the calibre of the retailers we’re up against. Three generations of our family have worked to build a business that puts customers first, and this nomination reflects the whole team’s efforts, not just online but in every part of the business.”
Mike Murray
Managing Director, Land of Beds
What Are the NBF Bed Industry Awards?
If you’ve never come across them before, the National Bed Federation (NBF) Bed Industry Awards are among the most respected awards in the UK bed and mattress industry.
About the Award
The Online Bed Retailer of the Year category recognises retailers that deliver an outstanding online customer experience, an excellent choice of products and consistently high standards of customer service.
In other words, it’s about much more than simply selling beds.
It’s about creating an experience that customers can trust from the moment they start researching through to the day their new bed arrives.
As one of the UK’s leading independent bed and mattress retailers, being shortlisted is something we’re genuinely proud of.
Helping People Sleep Better for More Than 50 Years
One thing we’ve learned over the years is that no two sleepers are the same.
That’s why we’ve never believed in simply recommending the same mattress to everyone.
Instead, we take the time to understand how people sleep, what’s currently stopping them from getting a great night’s rest and which products are genuinely likely to make a difference.
Why Customers Trust Land of Beds
| Family Business | Proudly helping customers sleep better since 1974. |
| Expert Advice | Free, independent guidance to help you choose the right bed or mattress for your individual needs. |
| Trusted Brands | One of the UK’s largest ranges of NBF-approved beds and mattresses. |
| Sleep Expertise | Supported by respected sleep experts, including Dr Nerina Ramlakhan and retired GP Dr Katrina O’Donnell. |
Today, Land of Beds stocks one of the UK’s largest ranges of NBF-approved beds and mattresses, giving customers plenty of choice from many of the industry’s most trusted brands.
Alongside our extensive range, our experienced team provides free, independent advice, helping customers compare mattresses, understand different comfort technologies and find the right bed for their individual needs.
We’re also proud to work alongside respected sleep experts, including sleep physiologist and author Dr Nerina Ramlakhan and retired GP Dr Katrina O’Donnell, helping us create trusted sleep advice that’s backed by genuine expertise as well as decades of retail experience.
Our Mission
Whether you’re visiting us in Helsby, Wigan or browsing from the comfort of home, our mission has always been the same:
To help as many people as possible sleep better.
Land of Beds at a Glance
Here’s a quick snapshot of who we are and what we’re all about.
| Established | 1974 |
| Business | Third-generation family business |
| Award Recognition | Finalist – Online Bed Retailer of the Year |
| Awards | 2026 National Bed Federation Bed Industry Awards |
| Showrooms | Helsby & Wigan |
| Expert Advice | Free, independent mattress and sleep advice |
| Sleep Experts | Dr Nerina Ramlakhan & Dr Katrina O’Donnell |
| Product Range | One of the UK’s largest selections of NBF-approved beds and mattresses |
Why Industry Recognition Matters
Buying a mattress is one of those purchases that people don’t make very often.
In fact, for many of us, it might only happen every seven to ten years.
That’s why choosing the right retailer is just as important as choosing the right mattress.
What does an industry award tell you?
- That the retailer has been recognised by respected organisations within the bed industry.
- That customer experience, product choice and service are being independently acknowledged.
- That you’re buying from a business committed to maintaining high standards.
- That expertise and customer care remain at the heart of the business.
Awards like those presented by the National Bed Federation can’t tell you which mattress will be perfect for you, but they do recognise retailers committed to delivering exceptional customer service, expert advice and an experience customers can feel confident in.
For us, that’s what makes this nomination so meaningful.
More Than an Award
Being shortlisted isn’t something we take for granted. It’s recognition of the standards we’ve always tried to uphold and, most importantly, of the trust our customers place in us every single day. Whether you’ve shopped with us once or have been coming back to us for years, we’re incredibly grateful to be part of your journey to better sleep.
Looking Ahead to September
The winners of the 2026 National Bed Federation Bed Industry Awards will be announced at the NBF Bed Show Gala Dinner at the Telford International Centre on Tuesday 22nd September 2026.
Of course, we’d absolutely love to bring the trophy home.
But whatever happens on the night, simply being named a finalist is already something we’re incredibly proud of.
It’s a fantastic achievement for our whole team and a lovely opportunity to pause for a moment and reflect on how far Land of Beds has come since opening back in 1974.
Thank You
Most importantly though, we’d like to say a heartfelt thank you. Whether you’ve trusted us with your first mattress, recommended us to family and friends, visited one of our showrooms, read one of our buying guides or simply followed along on social media, thank you for being part of our journey.
We genuinely wouldn’t be here without you, and we can’t wait to share the results with you in September.
Looking Ahead
Here’s to the Next 50 Years of Better Sleep
Awards are wonderful, but they don’t change why we come to work every day.
Tomorrow we’ll still be doing exactly what we’ve always done: helping customers compare mattresses, answering questions, sharing trusted sleep advice and doing everything we can to help as many people as possible enjoy a better night’s sleep.
That’s what Land of Beds has been about for more than 50 years, and that’s exactly what it will continue to be about for many more to come.
Thank you for being part of our journey.