The Land of Beds own range covers mattresses, bed frames, headboards and bedding, sold under our own name in the same showrooms as the branded products we've stocked for over 50 years. The range is made in Britain and carries National Bed Federation (NBF) accreditation, spanning foam and pocket sprung mattresses, wooden, fabric and metal frames, upholstered, wooden, metal and rattan headboards, and pillows, toppers, protectors and duvets. Because our name is on the label, our reputation sits behind every product in the range, not a supplier's. Three generations of the same family business stand behind it.
Browse by category below, or talk to our team seven days a week for a personal recommendation.
Most own-brand ranges ask you to take quality on trust. Ours is easier to trust, for one simple reason: our name is on the label. If one of these products let a customer down, it would be our reputation on the line, not a supplier's, and that's not a position we take lightly across three generations of trading.
Three things are worth knowing before you decide whether own-brand is right for you.
| Factor | Why It Matters | What to Check |
|---|---|---|
| Where it's made | Made in Britain and NBF accredited, built to recognised UK standards rather than to the lowest possible cost | Whether a specific model or import brand matters to you, or whether the standard behind it is what counts |
| Accountability | Our name is on the label, so responsibility sits with us rather than a manufacturer we've simply resold | Whether you'd rather deal directly with the retailer than a third-party brand for guarantee and service queries |
| Category needed | The own range spans mattresses, frames, headboards and bedding, each with its own detail to get right | Which category you need, and using the dedicated size and buying guides on that category's page |
Not sure where to start? Head straight to the category you need using the table below, or speak to our team.
Four categories, all made under our own name. Head straight to the one you need.
| Category | What You'll Find |
|---|---|
| Mattresses | Foam, memory foam and pocket sprung models, in tensions from medium to firm, with guarantees up to 10 years |
| Beds & frames | Wooden, fabric and metal frames made in Britain, with storage and TV options and a wide choice of colours |
| Headboards | Upholstered, wooden, metal and rattan styles, with a choice of fabrics and free swatches before you buy |
| Bedding | Pillows, mattress toppers, mattress protectors and duvets to complete the set |
Choose Mattresses if:
Choose Beds & Frames if:
Choose Headboards if:
Choose Bedding if:
Note: this hub page intentionally omits the size guide, materials and storage comparison sections used on individual category PLPs, since it spans three different product types. Each category page linked above carries its own full breakdown.
Not sure whether to go own-brand or stick with a name you recognise? Here is the honest case for our range.
| Land of Beds own range | A big-name brand | |
|---|---|---|
| What you pay for | The product itself, with no national advertising built into the price | The product, plus the brand name and the marketing behind it |
| Accountability | Our name is on the label, so it sits with us | Sits with the manufacturer; the retailer is a reseller |
| Where it's made | Made in Britain, NBF accredited | Varies by brand, often overseas |
| When a brand wins | A well-made product in the style and size you want, for less | If you want a specific patented technology only that maker offers |
Neither is objectively better. It comes down to what you want and whether a particular brand feature matters to you.
Budget varies significantly by category, so use each category's own budget guide for accurate price bands.
| Category | What Influences Price | Best For |
|---|---|---|
| Mattresses | Construction type and guarantee length | See our mattress budget guide for price bands by construction |
| Beds & frames | Material, size and storage options | See our bed frame budget guide for price bands by material |
| Headboards | Size, padding depth and design detail | See our headboard budget guide for price bands by style |
Our Price Promise Guarantee applies across the whole own range, and finance and Klarna are available, with interest-free options on selected terms.
| What We Offer | The Detail |
|---|---|
| Free mainland UK delivery | Free on qualifying orders. Lead times vary by product and are shown on each listing |
| Guarantees | Up to 10 years on the foam mattresses, a 1-year guarantee on frames and headboards, check each product page |
| Price Promise Guarantee | Find the same specification cheaper like-for-like elsewhere and we will match it |
| Free fabric swatches | Order up to five swatches free on frames and headboards, so you can check colours at home before you buy |
| Removal and recycling | We can take your old mattress or bed away when the new one arrives |
| Finance and Klarna | Spread the cost, with interest-free options on selected terms |
| 10,000+ verified Trustpilot reviews | Real feedback from real customers across thousands of orders |
Not sure which category or product is right for you? Our team can talk you through the whole own range, with no obligation to buy. See it in person at either showroom, or reach us online seven days a week.
| How to Reach Us | What to Expect |
|---|---|
| Live chat | Fast answers to quick questions, during opening hours |
| Phone: 01928 242829 | Speak directly with a bed expert about any product in the range |
| In-store (Cheshire / Greater Manchester) | See the full own range in person before you buy |
| Help Centre | Buying guides, size guides and FAQs, available 24/7 |
| Question | Answer |
|---|---|
| What is a Land of Beds own-label product? | It is a mattress, bed frame or headboard we sell under our own name rather than a third-party brand. The range is designed for our customers, made in Britain, and sold in our own showrooms, so our reputation is tied directly to how it performs. |
| Where are Land of Beds own-brand products made? | In the UK. The range is made in Britain and carries National Bed Federation (NBF) accreditation, which means it is manufactured to recognised UK standards for safety, cleanliness and honest labelling. |
| Are own-label products as good as the big brands? | For most needs, yes. Removing a national brand name and its advertising means more of the price goes into the product itself. A branded product can still be the right call if you want a specific patented technology only that maker offers. |
| What guarantee do own-brand products carry? | It varies by product. The foam mattresses carry a guarantee of up to 10 years, while frames and headboards carry a 1-year guarantee. The exact length is on each product page. |
| Do all mattresses fit all frames in the own range? | Yes, as long as the sizes match. Own-brand mattresses and frames both follow standard UK sizes, so a double mattress fits a double frame, and so on. |
| Does the own range come with assembly or old furniture removal? | This varies by product and category, check the individual product listing or our category pages for confirmation before ordering. |
| Do you offer free delivery on the own range? | Yes. Free mainland UK delivery applies on qualifying orders across mattresses, frames and headboards. See our delivery information for full details. |
| Can I pay on finance? | Yes. Finance and Klarna are available across the range, with interest-free options on selected terms. See our finance page for details. |
